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For the Ecolytics team and our customers, Earth Month isn’t just a one-month celebration—it’s a time to showcase the work we’ve done all year to track and improve our environmental and social impact. Each Earth Month, greenwashing tends to spike across social media and company websites. That’s why this time of year also serves as an important reminder: to make every day Earth Day, businesses must commit to tracking real impact and holding themselves accountable.
Greenwashing is when companies make surface-level sustainability claims without meaningful action. As more consumers prioritize ethical spending, businesses are under pressure to appear environmentally responsible. Unfortunately, some respond by investing more in marketing than in actual impact.
Consumers are increasingly aware of these tactics. Investigative articles on greenwashing have surged, and studies show that over half of ESG funds overstate their sustainability efforts. The public wants products and companies they can trust—but not at the cost of transparency.
So how do you spot real impact?
Look for third-party certifications that verify a company’s claims. B Corp, EcoVadis, and CDP certifications—or membership in initiatives like 1% for the Planet. These signal that a business has undergone rigorous evaluation and is taking measurable steps to improve its environmental and social impact. These aren’t just logos—they’re proof that a company is doing the work behind the scenes, not just promoting an eco-friendly front.
At Ecolytics, we help our customers consistently and dynamically track their sustainability data every day of the year. Our platform enables companies to monitor key metrics like carbon emissions, water usage, waste production, volunteer hours, charitable donations, and more. Users can set year-round goals to improve their impact, strengthen their sustainability strategies, and receive personalized recommendations for meaningful progress.
During Earth Month, our customers—and other like-minded, impact-driven businesses—are the real champions for the planet. Tracking your impact isn’t just good for the Earth; it’s good for business. For example, B Corps are required to continuously measure their social and environmental performance to maintain certification. Many of these companies have found that this accountability helps them attract and retain talent, attract and retain customers, and increase their reputational trust.
If your company is ready to go beyond green buzzwords, here are some meaningful actions your company can take this Earth Month:
Create or share an Impact Webpage
Earth Month is the perfect time to share your company’s Impact Webpage with your customers. It’s a great way for them to learn about your values and commitment to sustainability all year long. For example, your Impact Webpage can highlight your company’s philanthropic efforts, water usage improvements, employee volunteer hours, and more. Don’t have one yet? Now’s the perfect time to create one!
Sign up for a demo with Ecolytics
One powerful way to show your company’s year-round commitment to minimizing its environmental impact is by continuously and dynamically tracking your impact. With the Ecolytics platform, you can track all your environmental and social data in one place. You’ll receive personalized recommendations for improvement, be able to set measurable goals, and create an Impact Webpage to showcase your progress for future Earth Months and beyond.
Consider third-party certifications
Certifications like B Corp, EcoVadis, CDP, and 1% for the Planet membership are just a few of the third-party verifications your company can pursue. These help combat greenwashing and demonstrate to your customers that you're investing time, money, and resources to ensure your company is making a positive impact.
Post on social media!
If you're ready to showcase the real impact and progress your company has made, now’s the time to celebrate your wins and share them with your community on social media. Authenticity matters—there’s no room for greenwashing.
Earth Month Is a Starting Point, Not a Checkmark
Earth Month is just the beginning. True impact comes from consistent, year-round action, and your commitment to transparency and progress doesn’t stop on April 22nd. Keep the momentum going and continue building a better future, one step at a time.
Request a demo from Ecolytics today!
