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2024 marked a pivotal year for Ecolytics' growth and impact. This year, we continued empowering customers to transparently track their environmental and social metrics, supporting sustainability efforts and certifications such as B Corp. Notably, Ecolytics earned its own B Corp certification, was featured in Forbes and by B Lab, and saw our Founder & CEO speak at numerous conferences. We also welcomed new members to our growing team, strengthening our ability to help businesses create measurable, lasting change. As we look to 2025, we’re eager to amplify our impact and drive even greater progress toward a sustainable future.
In 2024, Ecolytics empowered businesses to take bold steps toward sustainability by providing the tools and insights needed to measure, improve, and communicate their impact. Our platform helped customers streamline their data collection and reporting processes, enabling them to achieve certifications like B Corp with confidence.
We supported companies across diverse industries, helping them identify actionable opportunities to reduce their environmental footprint and enhance their social contributions. Customers reported increased transparency and credibility in their sustainability efforts, strengthening relationships with employees, investors, and customers alike.
This year, we also went global, expanding our reach internationally for the first time. By working with companies outside the U.S., we demonstrated the adaptability and scalability of our platform to meet diverse regional needs.
One of our proudest achievements was assisting several companies in successfully navigating the B Corp certification process, while others leveraged our platform to improve their ESG reporting and meet evolving regulatory requirements. By turning data into actionable roadmaps, we’ve helped our customers not only meet their goals but also set new benchmarks for sustainable business practices.
Ecolytics uses our own product to ensure we’re “walking the talk” (which also happens to be one of our company core values). One of our platform’s features to showcase sustainability progress is our Impact Pages. By utilizing this feature, companies that use Ecolytics can transparently share a record of their progress and the data behind it, showing a single record of proof on environmental and social impact. Check out Ecolytics’ Impact Page to see our own company’s efforts, using our own product.
In August, Ecolytics became B Corp certified! Our company earned a score of 92.2 which is more than 30 points above the median score ordinary businesses score on the B Impact Assessment. At Ecolytics, we believe businesses should be a force for good. Earning B Corp certification has strengthened our commitment to accountability, transparency, and meaningful impact. This rigorous process pushed us to reflect, improve, and prioritize sustainability for our clients, team, and community. Now part of a global network of purpose-driven organizations, we’re inspired to continue raising the bar on responsibility and social good.
Every year B Lab releases an annual B Corp Brand Awareness report. This year Ecolytics was chosen for the case study “As Gen Z Demands More of Business, B Corps Respond." This is what Founder and CEO, Hazel Horvath, had to say:
“Gen Z has made it clear through how they spend their time and money that they want to work for and buy from companies that share their values, largely because we're honestly terrified of what the future might look like as we grow older,” Hazel says. “We’re also extremely skeptical of any environmental or social impact claims that aren’t backed by real proof. That’s where B Corp certification makes a difference—it cuts through the ‘greenwashing’ and offers evidence of genuine impact”
The Forbes 30 under 30 list is a highly prestigious and each year Forbes recognizes 30 individuals under the age of 30 who have excelled in their fields including social media, sports, energy, finances and more. This year Hazel Horvath was selected for Forbes 30 under 30 social impact list for 2025.
In September, Hazel co-led a workshop at the B Corp Leadership and Development Conference (BLD) called “Tracking What Matters.” With the B Corp (re)certification standards evolving in 2025, tracking metrics will become more essential for B Corps to achieve their certification. In October, Ecolytics was chosen out of a record-breaking 630 applicants as one of the top technology companies in the Southeast to be showcased at Venture Atlanta. In October, Hazel also spoke on a panel at DC Startup and Tech week titled “Becoming a B-Corp Movement: How it’s Profitable to Do Good.” During this panel she talked about the numerous benefits of becoming a B Corp, how Ecolytics uses its own software to track the company’s social and environmental data, and how she hopes that one day becoming a B corp will be the standard in business. In November, Hazel visited her alma mater, Duke University, to speak at the Innovation Showcase during Duke’s Energy Week. Hazel presented Ecolytics to VC partners, industry, and Duke faculty and students.
Our team continues to grow, with two key members added in the past year. Eve London was hired as the Business Development Associate. In this role, she leads marketing efforts, social media campaigns, customer success initiatives, and drives sales strategies to grow Ecolytics’ reach and impact. Eve brings a wealth of experience within the sustainability field, and she also serves on the board of B Local Mid Atlantic, a regional nonprofit for B Corps and sustainable business, in addition to her role at Ecolytics.
Dr. Aaron ‘Ronnie’ Chatterji joined the team as an advisor, bringing valuable expertise to support the company’s continued success and growth in the years ahead. Ronnie is currently the Chief Economic Officer at OpenAI, holds the Mark Burgess & Lisa Benson-Burgess Distinguished Professorship of Business and Public Policy at Duke University, and previously held senior economic policy positions in the Biden Administration.
As we step into 2025, Ecolytics is poised to build on the momentum of the past year. With the evolution of the B Corp standards coming into effect, we’re ready to guide businesses through the complexities of certification and recertification, helping them achieve measurable impact.
Beyond B Corp support, we’re excited to expand our platform capabilities, deepen partnerships with forward-thinking organizations, and continue to enhance the tools businesses need to measure, improve, and communicate their social and environmental impact. We’ll also focus on fostering collaboration within the sustainability community, hosting workshops and webinars to share insights, and empowering more companies to integrate impact-driven practices into their operations. We’re very excited to announce the launch of our YouTube Channel, to provide additional resources to assist companies in their sustainability journeys.
2025 is already shaping up to be a year of growth, innovation, and increased impact, and we look forward to continuing our mission of helping businesses drive meaningful change for a better future.
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