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At Ecolytics, we are dedicated to forming and maintaining strong connections with partners who share our vision and passion for a more sustainable future. Our platform's functionality to enhance corporate sustainability practices includes a vendor marketplace featuring companies offering more sustainable alternatives for products and services.
In this spotlight, we are excited to highlight one of our partners: Ecosend. For companies seeking to reduce their impact on the climate, Ecosend aims to build better email campaigns while eliminating the carbon emissions associated with email marketing.
Founded in 2016, the certified Green Small Business and 2024 Green Product of the Year finalist offers a more sustainable alternative to services like Mailchimp through its email marketing software. With smaller message formats, easier audience segmentation, lighter signup forms, and more efficient infrastructure, companies can reduce their Scope 3 emissions while increasing reliability and performance of email sends. Aside from the climate benefits, Ecosend provides the full gamut of marketing and publishing email services, including sophisticated targeting, advanced automation, and real-time metrics.
Every one of the 319 billion emails sent daily requires energy to process, send, receive, and store its contents, generating up to 26g of CO2 emissions each. Ecosend’s infrastructure is optimized to run on the least amount of energy and is run on one of the most energy-efficient cloud providers, consuming renewable energy when possible. In addition, Ecosend’s partnership with TreeApp, a B Corp-certified company, allows its customers to automatically offset the emissions of their email marketing campaigns by planting trees, providing transparency into the amount, species, and location of their impact.
"Great email marketing campaigns shouldn’t come at the expense of Planet Earth,” said Philip Galloway, Growth Lead at Ecosend. “We're thrilled to be partnering with Ecolytics to support them in nurturing and growing their audiences, while sharing a positive climate message and reducing their digital carbon footprint."
At its core, our partnership with Ecosend reflects a common interest in taking climate action through reducing and offsetting emissions. For our clients pursuing B Corp certification, one of the major tenets involves demonstrating environmental stewardship that minimizes negative impacts within the operations and value chain. As our partnership continues–with Ecosend having recently submitted its B Corp application–we are eager to witness the impact that Ecosend will have on the future of climate-conscious marketing.
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Interested in learning more about Ecosend? Visit their website or Ecolytics’ Marketplace for more information.
Ecolytics streamlines your company's work on sustainability, whether you're just getting started or ready to achieve goals like CDP disclosure, net-zero emissions, or B Corp certification. We optimize your time and resources to benefit both your company's bottom line and our planet.
Request a demo to see how Ecolytics can help your business.
