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In August 2024, Ecolytics officially became B Corp certified with a score of 92.2! This certification marks an important milestone for the company as it will join a global community of over 8,000 businesses committed to using business as a force for good. Startups, remote businesses, and even companies with just 1 or 2 employees can achieve B Corp certification.
In fact, almost 70% of B Corps are small businesses.
Becoming a B Corp is no small feat, whether for a small business or a powerhouse like Patagonia or the luxury brand Chloé. To achieve certification, a company must score at least 80 on the B Impact Assessment. For comparison, the median score for ordinary businesses completing the assessment is just 50.9.
Ecolytics became a B Corp to align our values with a more sustainable and inclusive business model, shifting from traditional shareholder capitalism to stakeholder capitalism. Becoming a B Corp was an obvious choice for us as it provides a framework for sustainability but also a framework to build a great company.
Our journey to certification began by incorporating as a public benefit corporation and completing the B Impact Assessment. Even though Ecolytics is a remote company, with a relatively small environmental footprint, we used Ecolytics software to seamlessly integrate with our accounting system and survey our stakeholders in just 15 minutes. This allowed us to immediately benchmark our performance and receive recommendations for improvement. The platform also generates an impact webpage which is publicly linked on our website. Since we’re continuously tracking our data, and have set up a plan for continuous improvement, We’re ready for when the B Corp standards change in 2025.
Ecolytics Score Breakdown
Governance
Ecolytics scored a 19 in the Governance category of the assessment. The governance score is based on topics such as a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also accounts for a company's ability to “protect their mission and formally consider stakeholders in decision making through their corporate structure… or corporate governing documents.” Ecolytics scored a 10 for “Mission Locked.” This means that Ecolytics amended its corporate governing documents or adopted a legal entity that requires consideration of all stakeholders in its decision-making.
Mission & Engagement 3.0
Ethics & Transparency 6.0
Mission Locked 10
Community
Ecolytics scored a 26.9 in the Community category of the assessment. The community score is based on topics such as diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. Ecolytics scored some of their points in this category for being led and majority owned by women, spending more that 60% on local suppliers, offering a generous amount of paid time off for employees, donating revenue yearly, and hosting or organizing company service days.
Diversity, Equity, & Inclusion 8.4
Economic Impact 7.0
Civic Engagement & Giving 7.1
Supply Chain Management 1.3
Environment
Ecolytics scored a 10.3 in the Environment category of the assessment. The environment score is based on overall environmental management as well as the company’s impact on Air, climate, water, land, and biodiversity. Ecolytics scored some of their points in this category for having a written policy encouraging environmentally preferred products and practices in employee virtual offices (e.g. recycling), sharing resources with employees regarding environmental stewardship in home offices (e.g. energy efficiency), and providing employees are provided with a list of environmentally-preferred vendors for office supplies.
Environmental Management 2.8
Air & Climate 2.8
Water 0.2
Land & Life 0.2
Customers
Ecolytics scored a 36, its highest score on the assessment, in the Customers category. In this category Ecoylitcs is assessed on the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. This part of the assessment also evaluates a company’s products and services which are designed to address a particular social problem for or through its customers. Ecolytics scored especially well in this category because the company manages the privacy and security of client/customer data, the company has a formal program to incorporate customer testing and feedback into product design, and the company provides specific training or support to organizations on how to best serve underserved populations.
Customer Stewardship 4.0
Impact Improvement 31.9
What is this? A company with an Impact Business Model is internationally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
How Ecolytics fits in
Tracking a company's environmental and social metrics shouldn't be a barrier for businesses seeking B Corp certification. While the standards for B Corp (re)certification are evolving in 2025, Ecolytics is confident in its ability to recertify, improve its score, and support even more companies on their (re)certification journeys. Ecolytics' software is designed to help companies achieve and maintain their B Corp certifications.
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